In today’s competitive digital landscape, referral programs have emerged as powerful tools for driving growth and acquiring new customers. By leveraging the power of existing customers to bring in new ones, businesses can create a sustainable and cost-effective growth strategy. In this guide, we’ll explore some of the best referral program ideas, focusing on how you can enhance your referral marketing efforts using 7Search PPC. We’ll also touch on the intersection of referral marketing and affiliate marketing to help you develop a comprehensive strategy.